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Oats Protein Market Segmentation By Type (Oats Protein Powder, Oats Protein Bars, Oats Protein Beverages, ), By End Us (DietarySupplements, Functional Foods, Others), By Distribution Channel (Online Retail, Supermarkets, Others), By Region (North America, LATAM, APAC, EMEA)

Global Oats Protein Market overview:

The Global Oats Protein Market size is anticipated at 65.94 Million USD by 2030 with a CAGR of 5%. The oats protein market is propelled by the rising demand for plant-based protein sources, growing awareness of the nutritional benefits of oats, and the popularity of oats protein among consumers looking for allergen-friendly and sustainable protein options. Positioned at the crossroads of nutritional innovation and environmental consciousness, the oats protein market resonates with the evolving ethos of mindful consumption. Its applicationsspan a diverse spectrum, from enhancing sports performance to fulfilling dietary requirementsand catering to various culinary preferences. This versatile protein source offers a compellingproposition, aligning dietary goals with sustainability objectives. The global oats protein market is a dynamic and rapidly evolving sector within the broader food and beverage industry. Oats, traditionally known for their high fiber content and heart-healthy properties, have gained increasing recognition as a source of plant-based protein. This shift in consumer preferences towards plant-based and sustainable dietary choices has driven the growth of the oats protein market. Oats protein, derived from oats, offers a variety of health benefits, including being a good source of essential amino acids, vitamins, and minerals. Additionally, it is often considered suitable for individuals with dietary restrictions, such as vegans and those with lactose intolerance.

Amid the intricate interplay of health trends, culinary exploration, and ethical considerations, the oats protein market encapsulates a narrative of nourishment that extends beyond individual well-being. By harnessing the intrinsic potential of oats, this market seamlessly marries nutritional excellence with the global imperative of responsible resource utilization, forging a path toward a more balanced and enlightened era of dietary choices. The market is highly competitive, with both established companies and emerging players vying for a share of the market. Key market players are continually focusing on product development and innovation to cater to the evolving consumer preferences and needs. Additionally, strategic collaborations, partnerships, and mergers and acquisitions are common in the industry as companies seek to expand their market reach and improve their product portfolios.

Oats Protein Market size
Global Oats Protein Market size from year 2024-2030

Oats Protein Market drivers:

One of the significant drivers is the growing awareness of health and wellness. Oats, naturally rich in protein, are perceived as a nutritious and heart-healthy food option, making oat protein an attractive choice for health-conscious consumers. Oat protein is not only gluten-free but also offers essential amino acids, antioxidants, and beta-glucans, which contribute to improved cardiovascular health and overall well-being. As the quest for clean and minimally processed foods intensifies, oats protein aligns with this trend, providing consumers with a natural and minimally refined protein source.

Another significant driver is the burgeoning interest in plant-based diets. Oats, being a plant-derived source of protein, appeal to vegans, vegetarians, and flexitarians seeking to reduce their consumption of animal-based proteins. The oats protein market caters to this demographic, offering a versatile ingredient that can be incorporated into a wide range of plant-based food products, including dairy alternatives, meat analogs, and plant-based nutrition supplements.

Sustainability is a pivotal driver in the global oats protein market. Oats are known for their relatively low environmental impact, requiring less water and land compared to some other protein sources like meat. As consumers become more eco-conscious, they are drawn to sustainable food choices. The oats protein market not only satisfies the demand for plant-based protein but also aligns with the principles of sustainable agriculture and responsible sourcing.

The market is also influenced by dietary trends. Oat protein fits into popular diets like the Mediterranean diet, gluten-free diets, and low-FODMAP diets, which have garnered significant attention due to their potential health benefits. As consumers increasingly turn to these dietary patterns, the demand for oat protein as a versatile and accommodating protein source has grown.

The oats protein market benefits from an expanding portfolio of oat-based food products. Oat milk, oat-based yogurt, and oatmeal have gained immense popularity, driving the familiarity and acceptability of oats as a dietary staple. This familiarity paves the way for the inclusion of oats protein in various food and beverage applications, from baked goods to breakfast cereals.

The global oats protein market is experiencing substantial growth, propelled by factors such as the emphasis on health and wellness, the shift toward plant-based diets, sustainability considerations, dietary trends, and the widespread adoption of oat-based food products.

Oats Protein Market trends:

One prominent trend is the increasing demand for plant-based proteins, driven by the rise of flexitarian, vegetarian, and vegan diets. Oats protein, being entirely plant-based, aligns with this trend, offering a sustainable and nutritious alternative to animal-based proteins. It caters to the growing consumer segment seeking more ethical and environmentally friendly dietary choices.

Clean label and minimal processing have become essential in the food industry, and oats protein embodies this trend. Consumers are increasingly conscious of the ingredients they consume and seek products with transparent, natural, and minimally processed components. Oats protein, derived from whole oats, is considered clean label and minimally processed, making it an attractive option for those looking for simplicity and transparency in their protein sources.

The concept of holistic wellness and holistic nutrition is on the rise, and oats protein fits well into this narrative. It is not only a source of protein but also provides essential nutrients like dietary fiber, vitamins, and antioxidants. These additional health benefits contribute to the market's growth, as consumers look for protein sources that offer a comprehensive nutritional profile.

Innovation in product formulations is a key trend in the oats protein market. Food and beverage companies are continually developing new products that incorporate oats protein, expanding its presence in the market. These innovations extend to a wide range of applications, including oat-based milk alternatives, plant-based meat substitutes, protein bars, and sports nutrition products.

Sustainability and environmental responsibility are pivotal trends. Consumers are becoming increasingly eco-conscious and are choosing products with a lower carbon footprint. Oats, as a sustainable crop with relatively low water and land requirements, align with these values. Companies in the oats protein market often emphasize their commitment to sustainable sourcing and production practices to appeal to this eco-aware consumer base.

Regional diversification is another notable trend. Oats protein is not confined to specific geographic regions, and its market presence is global. Different regions and cultures incorporate oats protein into their traditional and contemporary foods, reflecting its adaptability and versatility in diverse culinary traditions.

Oats Protein Market report scope:




2024 – 2030




65.94 Million USD


Value In Us Dollars and Volume In Metric Tons


By Type, By End Use, By Distribution, By Region


North America, APAC, LATAM, EMEA


Glanbia PLC, Avebe, Futureceuticals, Crown Health Group, Naked Nutrition, Myprotein (The Hut Group), Grain Millers, Inc., Oats Overnight, Bob’s Red Mill, Now Foods

Oats Protein Market developments:

Watson Inc., a manufacturer of plant-based protein ingredients, was acquired by Glanbia Nutrition. Through this acquisition, Glanbia Nutrition gains access to Watson Inc.'s portfolio of oat protein ingredients and its market knowledge of sports nutrition.

Oat milk, oat yoghurt, oat ice cream, and oat protein powders are just a few of the new products made with oat protein that have been introduced in recent years. Customers searching for more sustainable and healthful options to conventional dairy products and protein powders will find these products appealing.

Verdient Foods, a manufacturer of oat protein ingredients, was acquired by Ingredion. With this acquisition, Ingredion gains a significant market share in the expanding oat protein market.

Oats Protein Market insights:

Market insights in the oats protein market, segmented by product types, provide a comprehensive view of the versatility of oats as a protein source and how it caters to various consumer preferences and dietary needs.

Oats protein powder has gained popularity as a convenient and versatile protein supplement. It is sought after by fitness enthusiasts, athletes, and health-conscious individuals looking to increase their protein intake. Oats protein powder can be easily incorporated into smoothies, shakes, and various recipes, making it a flexible choice for those seeking to boost their protein consumption while benefiting from the nutritional advantages of oats. It offers a plant-based alternative to traditional whey or soy protein powders, appealing to vegans and vegetarians.

Oats protein bars represent a convenient on-the-go snack option that combines protein with the wholesome goodness of oats. These bars cater to consumers seeking a quick and nutritious source of energy, making them ideal for post-workout recovery or as a satisfying between-meal snack. The demand for oats protein bars has grown as they provide a balance of protein, fiber, and carbohydrates in a portable format, aligning with modern lifestyles and the need for healthier snack alternatives.

Oats protein beverages have emerged as a popular category, especially in the context of dairy alternatives. Oat milk, in particular, has gained considerable attention, offering a lactose-free and environmentally sustainable milk substitute. These beverages are valued by consumers looking for a creamy and nutritionally dense drink that complements their coffee, cereal, or as a standalone refreshment. Oats protein beverages cater to the growing segment of consumers who are lactose intolerant or seeking plant-based milk options for ethical and health reasons.

Ready-to-eat oats protein products represent a diverse category that encompasses oatmeal, cereal, and oat-based snacks. These products are appreciated for their convenience and heart-healthy attributes. Oats, being a rich source of fiber and protein, make these products a desirable choice for those aiming to maintain a balanced diet. Ready-to-eat oats protein products can be flavored and customized to cater to various tastes and nutritional requirements, appealing to a wide spectrum of consumers, from children to health-conscious adults.

The oats protein market's diverse product segments, including oats protein powder, oats protein bars, oats protein beverages, and ready-to-eat oats protein products, cater to the multifaceted demands of modern consumers. Whether it's the fitness-conscious individual seeking a convenient protein source, the on-the-go snacker looking for nutritious energy, or the environmentally aware consumer opting for plant-based alternatives, oats protein products offer a versatile and healthful solution. These insights reflect how oats protein continues to carve a significant niche in the global market, adapting to changing dietary preferences and meeting the demands of a wide-ranging consumer base.

In North America, particularly the United States and Canada, oats protein has gained substantial popularity as a plant-based protein source. Oat milk, in particular, has become a mainstream dairy alternative, catering to consumers seeking lactose-free and environmentally friendly options. The region's health-conscious population values oats protein for its nutritional content, including fiber and protein, making it a preferred choice in protein bars, smoothies, and ready-to-eat products.

The usage of oat protein has grown in Europe due to a strong focus on health and wellbeing. Natural and healthful foods are highly valued in the area, and oats protein's minimal processing and clean label fit in perfectly. In nations like Sweden and the UK, oat-based dairy substitutes are popular. The versatility of oat protein is reflected in its incorporation into traditional diets and its prominence in products such as muesli and porridge.

Oat protein is becoming more and more popular throughout the Asia Pacific region, particularly in China, Japan, and South Korea. Traditional tea and coffee cultures have made room for oat milk, and oat protein bars are popular as easy snacks. The product's growing popularity is fueled by its nutritional benefits and increased awareness of plant-based diets.

The Middle East exhibits a unique preference for oats protein as a dairy alternative, particularly during fasting periods. Oat milk and related products are chosen for their energy-boosting properties, aiding individuals in maintaining vitality while observing dietary restrictions. In summary, the global oats protein market showcases its adaptability across regions, aligning with diverse dietary habits and consumer preferences, from health-conscious choices in North America and Europe to its integration into traditional consumption patterns in the Asia Pacific and the Middle East.

Oats Protein Market segmentation:

By Type:

Oats Protein Powder

Oats Protein Bars

Oats Protein Beverages

Ready-to-Eat Oats Protein Products

By End Use:

Dietary Supplements

Functional Foods and Snacks

Sports Nutrition

Bakery and Confectionery



By Distribution Channel:

Online Retail

Supermarkets and Hypermarkets

Specialty Stores

Health and Wellness Stores


By Region:

North America




Oats Protein Market key players:

Glanbia PLC

Avebe, Futureceuticals

Crown Health Group

Naked Nutrition

Myprotein (The Hut Group)

Grain Millers, Inc.

Oats Overnight

Bob’s Red Mill

Now Foods

Oats Protein market research report

Oats Protein Market

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