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Mushroom Market Segmentation By Type (Button Mushrooms, Shiitake Mushrooms, Others), By End Use(Food and Beverage Industry, Others), By Distribution Channel (Online Retail, Supermarkets, Health Stores, Others), By Region (North America, LATAM, APAC, EMEA)

Global Mushroom market overview:

The Global Mushroom market size is anticipated at 103.1 Billion USD by 2030 with a CAGR of 9.5%. The mushroom market is being driven by increasing consumer awareness of the nutritional benefits and culinary versatility of mushrooms, the growing demand for plant-based and natural food alternatives, and advancements in mushroom cultivation techniques that have led to improved yields and variety availability. Within the realm of gastronomy and wellness, the global mushroom market emerges as a captivating arena of natural abundance and holistic vitality. With an array of flavors, textures, and versatile applications, mushrooms stand as a symbol of culinary creativity and nutritional prowess. Their appeal is two-fold, captivating both the epicurean and health-conscious, as they offer a harmonious fusion of taste and wellness benefits.

Driven by the quest for balanced nutrition and sustainable choices, the market showcases an array of gourmet and functional mushrooms, each contributing a unique blend of vitamins, minerals, and bioactive compounds. 

As dietary paradigms shift toward plant-based options, mushrooms emerge as a compelling source of protein and other essential nutrients. Amidst a backdrop of environmental awareness, their cultivation embraces eco-friendly practices, reinforcing their role in responsible food production. The market is segmented based on mushroom types, which include button mushrooms, shiitake mushrooms, oyster mushrooms, and various wild and exotic varieties. Button mushrooms, also known as Agaricus bisporus, are the most widely consumed mushroom type and hold a significant market share. However, there has been a noticeable shift towards the consumption of specialty mushrooms like shiitake and oyster mushrooms, thanks to their distinct flavors and potential health benefits. Exotic and wild mushrooms, such as chanterelles, morels, and truffles, are considered delicacies and are often associated with high-end culinary experiences.

Mushroom market size
Global Mushroom market size from year 2024-2030

Global Mushroom market drivers:

The global mushroom market is influenced by several key drivers that contribute to its growth and continued expansion. One of the most prominent drivers is the increasing awareness of the health benefits associated with mushroom consumption. Mushrooms are rich in essential nutrients, low in calories, and contain compounds like beta-glucans and antioxidants that have been linked to various health benefits, including immune system support, improved heart health, and potential anti-cancer properties. As consumers become more health-conscious, the demand for mushrooms as a nutritious and functional food source has surged.

Changing dietary preferences and lifestyles also play a significant role in the growth of the mushroom market. The rising adoption of vegetarian and vegan diets has increased the demand for plant-based protein sources, with mushrooms being a preferred choice due to their meaty texture and umami flavor. Moreover, the versatility of mushrooms in various cuisines and their use in meat substitutes like mushroom-based burgers has further expanded their popularity.

Environmental sustainability is becoming a driving force in the mushroom market. Mushrooms are known for their sustainable cultivation methods, as they can be grown on agricultural waste products and contribute to soil health. This aligns with the growing consumer preference for eco-friendly and ethically produced food, making mushrooms an appealing choice for environmentally conscious consumers.

The global trend toward gourmet and exotic cuisines has also spurred the demand for specialty mushrooms. Varieties such as shiitake, oyster, and truffle mushrooms are highly sought after for their unique flavors and culinary versatility. As fine dining and culinary exploration continue to thrive, these specialty mushrooms find a place in high-end restaurants and home kitchens alike.

Globalization and international trade are significant drivers in the mushroom market. With increased access to international markets, consumers have the opportunity to explore a wider variety of mushroom types and cuisines. This globalization fosters competition and drives innovation in terms of mushroom production, packaging, and marketing strategies.

Additionally, advancements in mushroom cultivation techniques and technology have improved the efficiency and scalability of mushroom farming. Innovations in controlled environment agriculture, such as indoor vertical farming and mushroom kits for home cultivation, have expanded the accessibility of fresh mushrooms year-round, addressing seasonal limitations.

Global Mushroom market trends:

The global mushroom market is experiencing several noteworthy trends that reflect changing consumer preferences, market dynamics, and broader societal shifts. One of the key trends is the growing popularity of plant-based diets, which has fueled demand for mushrooms as a meat substitute. Mushrooms, particularly varieties like portobello and shiitake, are sought after for their umami flavor and meaty texture, making them a popular choice for vegetarian and vegan dishes. This trend is driven by health-conscious consumers seeking to reduce meat consumption and adopt more sustainable and ethical dietary choices.

Health and wellness considerations are also driving the mushroom market. Mushrooms are recognized for their nutritional value, low calorie content, and potential health benefits, including immune system support and antioxidant properties. Consumers are increasingly incorporating mushrooms into their diets for their perceived health-promoting qualities, contributing to the market's growth.

The sustainability and environmental impact of food choices are major trends that benefit the mushroom market. Mushrooms have a relatively low carbon footprint and can be cultivated on agricultural waste products, which aligns with the growing preference for sustainable and eco-friendly food sources. This trend is particularly relevant in an era where consumers are increasingly aware of the environmental impact of their food choices and seek eco-conscious options.

Specialty and exotic mushrooms are gaining popularity as consumers explore global cuisines and seek unique flavors. Varieties like oyster, enoki, maitake, and truffle mushrooms are becoming more accessible in various markets, thanks to globalization and improved distribution channels. These specialty mushrooms are sought after for their distinctive taste profiles and culinary versatility, expanding their presence in high-end restaurants and gourmet home cooking.

Innovations in mushroom cultivation and technology are enhancing the efficiency and scalability of mushroom production. Controlled environment agriculture, including indoor vertical farming, allows for year-round mushroom cultivation, reducing seasonality constraints. Additionally, mushroom growing kits for home cultivation have gained popularity, enabling consumers to grow their own fresh mushrooms, fostering interest in the hobby of mycology.

Lastly, the globalization of food markets is broadening the range of available mushroom types and cuisines. As consumers have greater access to international products and culinary influences, they are more inclined to explore diverse mushroom varieties and dishes from different regions of the world.

Global Mushroom market report scope:




2024 – 2030


CAGR OF 9.4%


103.1 billion USD


Value in Us Dollars and Volume in Metric Tons


By Type, End Use, Distribution, Region


North America, APAC, LATAM, EMEA


Monaghan Mushrooms, Bonduelle, Costa Group, Okechamp S.A., Monterey Mushrooms, The Mushroom Company, Hokto Kinoko Co., Ltd., Giorgio Fresh Co., Fresh Del Monte Produce Inc., Shanghai Finc Food Co., Ltd., South Mill Champs, Banken Champignons, Chongqing Eusinasia Foods Co., Ltd., Agro Dutch Industries Ltd., Greenyard NV, Scelta Mushrooms BV, Drinkwater Mushrooms Ltd., Quanjiao Guangtai Mushroom Co. Ltd., Weikfield Foods Pvt. Ltd., Phillips Mushroom Farms

Global Mushroom market developments:

In partnership with Nammex, Ethical Naturals has introduced a new line of organic mushroom extracts called Mushroom-Plus, which is designed to address certain health issues.

The organic mushroom extracts from Nammex that are included in the new components are combined with additional bioactive substances to increase their marketability and advantageous effects.

Meati, a company formed in 2019, produces meat substitutes using mushroom root, a superfood protein that resembles the structure of a mushroom's root.

A range of vegan meats created from repurposed shitake mushrooms is currently available for purchase from the US company Shroomeats. The Shroomeats brand consists of three products: Shred-It (a shredded product), Meatballs, and Mushroom Patties, all of which have only six ingredients.

Global Mushroom market insights:

Demographic factors, particularly age and lifestyle, play a pivotal role in shaping consumer behavior in the mushroom market. Younger, health-conscious consumers may prefer mushrooms for their nutritional benefits and versatility in plant-based diets. In contrast, older consumers might favor traditional and familiar mushroom types for their culinary traditions. Understanding these age-related preferences helps marketers target specific demographic groups more effectively.

Given the significant influence of regional tastes on the mushroom industry, geographic segmentation is crucial. While portobello and shiitake mushrooms are popular in European markets, white button mushrooms are a mainstay of daily cuisine in nations like the US and Canada. Oyster and shiitake mushrooms are used in Asian cuisine and have great cultural value. Additionally, there are regional differences in what they prefer between fresh and dried mushrooms.

Psychographic segmentation takes values and lifestyles of the customer into account. Because of their high nutritional value, mushrooms appeal to health-conscious people, but customers who care about the environment could choose types of mushrooms that are grown using sustainable methods. Additionally, because of their distinctive flavors and culinary experiences, gourmets and lovers of fine cuisine seek rare and specialized mushrooms.

Brand loyalty, frequency of consumption, and reaction to marketing tactics are some of the variables that are examined in behavioral segmentation. Customers who purchase mushrooms frequently can be more open to loyalty plans or special offers, and those who are new to cooking with mushrooms might be interested in recipe ideas and culinary advice. Businesses may successfully target different segments with their marketing efforts by having a thorough understanding of customer behavior.

Occasion-based segmentation acknowledges the diversity of contexts and uses of mushrooms. While specialist and exotic species of mushrooms are selected by gourmet restaurants to make distinctive and premium meals, white button mushrooms may be preferred for ordinary home cooking. Comprehending the various settings and times when mushrooms are consumed is essential for developing new products and advertising campaigns.

By considering mushroom type, demographics, geography, psychographics, behavior, and occasion, businesses can tailor their products and marketing strategies to effectively cater to the nuanced demands of consumers worldwide. This nuanced approach is essential in a market where the range of mushroom varieties and consumer preferences can vary significantly.

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Regional insights in the global mushroom market reveal the diverse consumer preferences, cultural influences, and market dynamics across different parts of the world. In North America, particularly the United States and Canada, white button mushrooms remain a staple in everyday cooking. These mild-flavored mushrooms are versatile and widely used in various dishes, from salads to sautés. They are a preferred choice for their accessibility and affordability. Additionally, the demand for specialty mushrooms like shiitake and oyster is increasing, driven by the growing interest in gourmet cooking and health-conscious diets.

In Europe, preferences for mushroom types vary by region. Countries like France have a strong affinity for specialty mushrooms, including chanterelles and morels, which are used in upscale and traditional cuisine. Germany and Eastern European countries favor button mushrooms and champignons, often consumed in salads and as side dishes. Shiitake and portobello mushrooms are also becoming more popular as consumers seek to diversify their culinary experiences.

The Asia-Pacific region showcases a profound cultural connection with mushrooms. Shiitake, oyster, and enoki mushrooms have been integral parts of Asian cuisine for centuries. These mushrooms are used in various dishes, such as stir-fries, soups, and hot pots. Exotic varieties like truffle mushrooms are in demand among the more affluent and adventurous consumers. Additionally, regional variations exist, with Japan having a strong tradition of cultivating shiitake mushrooms, while China is a significant producer of various mushroom types.

In Latin America, button mushrooms are commonly used in cooking, particularly in countries like Mexico and Brazil. They are found in traditional dishes like fajitas and stews. However, the market for specialty and exotic mushrooms is also expanding, driven by the influence of global culinary trends and the growing interest in gourmet cooking and fusion cuisines.

The Middle East and Africa exhibit varying preferences for mushrooms, influenced by local customs and culinary traditions. In Middle Eastern countries, common mushroom types include white button and oyster mushrooms, often used in dishes like kebabs and stews. North African cuisines, on the other hand, incorporate dried wild mushrooms for their distinct flavors. South Africa is known for its wild mushroom foraging culture, contributing to the diversity of mushroom varieties consumed in the region.

Oceania, including Australia and New Zealand, has a strong market for various mushroom types, including white button, shiitake, and oyster mushrooms. The versatility of mushrooms makes them a common ingredient in various cuisines, from traditional meat dishes to modern vegetarian and vegan recipes.

Global Mushroom market segmentation:

By Type:

Button Mushrooms

Shiitake Mushrooms

Oyster Mushrooms

Portobello Mushrooms

Enoki Mushrooms

Maitake Mushrooms

Reishi Mushrooms


By End Use:

Food and Beverage Industry

Nutraceuticals and Dietary Supplements


Cosmetics and Personal Care

By Distribution Channel:

Supermarkets and Hypermarkets

Specialty Stores

Online Retail

Food Service 


By Region:

North America




Global Mushroom market key players:

Monaghan Mushrooms


Costa Group

Okechamp S.A.

Monterey Mushrooms

The Mushroom Company

Hokto Kinoko Co., Ltd.

Giorgio Fresh Co.

Fresh Del Monte Produce Inc.

Shanghai Finc Food Co., Ltd.

South Mill Champs

Banken Champignons

Chongqing Eusinasia Foods Co., Ltd.

Agro Dutch Industries Ltd.

Greenyard NV

Global Mushroom market research report

Mushroom Market Report

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